| -- For Immediate Release -- |  |
Public Service Announcements Make Hand Washing Fun!
HopeForHealth.org / Clean Freak Patrol PSAs Available Now for TV, Radio, Internet and Print Media
Toronto,
February 16, 2007 –
The Hope for Health research foundation, in conjunction with Clean Freak
Patrol Ltd. has produced a series of Public Service Announcements (PSA)
to help remind kids to wash their hands in a fun and entertaining way.
The campaign features Clean Freak Patrol: Superheroes of the MicroWorld!
a team of cartoon characters zapping germs with the message “Remember
to wash your hands – Spread the word, not the germs!”. Hope
for Health and Clean Freak Patrol have made the PSAs available to be picked
up by broadcast and publishing media in various formats – versions
of the PSAs are available in 30 second Television, 15 second Radio, and
various print and web banner formats. Broadcasters and publishers are
invited to include the PSAs in their programming in order to deliver this
important message to children and adults alike.
Health care agencies have emphasized that proper hand hygiene is the single
most-important infection prevention and control practice to reduce the
spread of germs and illnesses including the common cold. Children, young
people, and, in fact, every Canadian citizen should be aware of how much
a simple hand washing habit can do to reduce their exposure to harmful
germs and bacteria. By spreading the word about hand washing, the campaign
will help prevent the spread of light and serious illness in our community.
The
Clean Freak Patrol/Hope for Health Public Service Announcements have been
approved for Children’s Viewing by Advertising Standards Canada
and the Television Bureau of Canada (TVB). Once children see the amazing
happenings in the MicroWorld, they will not think twice about washing
their hands. Combat, Missy, Karate and Princess Fairy fight the ‘Germsquad’
through various adventures in the schoolyard, the classroom and other
locations.
A free Clean Freak Patrol MP3 is also available for downloading at www.cleanfreakpatrol.com
– the song, called ‘Everybody Tell Somebody’, has been
produced by Dean Jarvis, bassist and musical director for Nell Furtado.
The
Clean Freak Patrol will soon be appearing in a series of short ‘Micro-Movie’
episodes that will be coming to television and the Internet in 2007.
Clean Freak Patrol wants to create a safe learning environment for children,
where they can learn about the dangers posed by germs and bacteria without
being exposed to the fear and paranoia of the adult media. It is important
for children to understand the serious global health issues posed by things
like H5N1 ‘Bird’ Flu and SARS, but these issues need to be
approached in a sensitive manner that will not scare children unnecessarily.
Clean Freak Patrol provides a ‘Fun Solution to a Serious Problem’,
teaching children about health and hygiene while at the same time entertaining
and showing them that the ‘Microworld’ can be a fun and interesting
place.
For broadcasting purposes, the PSA scripts:
PSA #1: 'Combat'
(Telecaster #: H09CPA04-1207P)
"Hi I'm Combat! Remember, always wash your hands before eating.
For more information visit www.cleanfreakpatrol.com"
PSA #2: 'Missy' (Telecaster
#: H09CPA02-1207P)
"Hi I'm Missy! Remember, always wash your hands before and after
using the bathroom. For more information visit www.cleanfreakpatrol.com"
PSA #3: 'Karate'
(Telecaster #: H09CPA01-1207P)
"Hi I'm Karate! Remember, always wash your hands after playing sports.
For more information visit www.cleanfreakpatrol.com"
PSA #4: 'Princess
Fairy' (Telecaster #: H09CPA03-1207P)
"Hi I'm Princess fairy! Remember, always wash your hands after using
a computer keyboard. For more information visit www.cleanfreakpatrol.com"
PSA Credits:
Creative Director: Norman Evans (starcmn.com / NMBC.tv 416-722-5186 norman@nmbc.tv)
Art Direction: Gil Katz (Giant Step / www.giantstep.ca)
Writing: Norman Evans & Gil Katz (CMN / Giant Step)
3D Animation: Peter Lacalamita (Magnetic Studio)
Video/Audio Editors: Yaeer & Eyal Katz (Giant Step)
Voices: Vaultstudios Canada Ltd.
Michael Morris, President of Clean Freak Patrol is available for interviews for all media organizations.
Clean Freak Patrol – ‘Spread the Word, Not the Germs’
For more information on Clean Freak Patrol please visit:
Or contact:
Michael Morris,
President, Clean Freak Patrol
416-332-8794 x 229 michael@cleanfreakpatrol.com
ABOUT HOPE
FOR HEALTH
Hope for Health is a non-profit charity organization focused on raising
money for medical research. Hope for Health was founded in the fall of
2000 by Toronto dentist Dr. Erle Strauss who was successfully treated
after facing a severe case of high grade Non-Hodgkin's lymphoma.
ABOUT CLEAN
FREAK PATROL LTD.
Clean Freak Patrol Ltd. is a cause-related marketing and customer relationship
management corporation, whose mandate is finding fun solutions to serious
problems.
For further information: Visit CMN-News at www.cmn-news.com
Media Contacts:
Norman Evans 416.722.5186 norman@cmn-news.com
Gil Katz at 416.596.8229 gil@cmn-news.com
The Creative Marketing Network (CMN) Inc. - News